BELMUS
CLIENT
Belmus is a proudly woman-led branding and design studio with roots in Toronto and Paris. They offer a range of services, including brand strategy, brand audits and website and app UX/UI design and development.
THE MISSION
Nathalie was launching a new branding services aimed at B2C clients. She wanted a fresh and modern vibe at the start of her website. She reached out to me to create for them a 3D piece, something that could also become a key part of their brand.
SERVICES
3D Design & Motion.
R&D PROCESS
Nathalie gave me a great list of descriptive words and ideas to get the concept phase started. Dynamic, futuristic, fluidic, ephemeral, organic, harmonious, luminous, transformative and evocative.
I started grabbing color and animation references, I also rendered out several motion tests so she could start to get a feel of what each concept could bring. Then the building of the Style Board began.
Below is a selection of images that were presented in the Style Board.
BELMUS MOTION
Concept 04 | Organic was the winner. Inspired by fluid ocean movements and textures and with a real earthy vibe. Click on the image to see the animation.