Marvaða
is a music label based in Reykjavík, Iceland, with a particular emphasis on promoting talented female artists. Check out marvaða website.
The mission was to create captivating visual representation aligned with marvaða’s brand identity. I designed a video for the primary landing page on their site.
Inspiration
The ocean—beautiful, powerful, and significant in its role of sustaining life on Earth. The marvaða creation resembles a jellyfish, balancing delicateness with its potential deadly sting, making it an intriguing creature.
The color palette includes earthy reds, symbolizing organic elements, while cyan represents the electric component of music.
R&D
I began by exploring various creatures and movements, drawing inspiration from the endless marvels of ocean life. With its fascinating textures and movements, the ocean provided boundless inspiration. Ultimately, the client and I agreed to embrace the simplicity of the jellyfish shape, appreciating its inherent beauty.
Marvaða in the wild
The Marvaða creature made an appearance at the premiere party for their featured artist, Neonme.
photo by Owen Fiene.